about us
Our Journey

2004
The Beginning
Founded in Melbourne in 2004, our apparel company specialises in high-quality ladies sleepwear with high-quality natural fabrics like bamboo, cotton, linen, and viscose, as well as lifestyle products. With over 20 years of experience, we’ve supplied top Australian retailers and built strong relationships through trusted production, direct sourcing, and ethical manufacturing.

2009
Defining Moments
We launched Magnolia Lounge in 2009 to offer stylish, affordable women’s sleepwear made from breathable, natural fabrics.

2019
Launched Our Partner Program
In 2019, we introduced Young Spirit, our playful sister brand inspired by classic stories, offering sleepwear, loungewear, accessories, and gifts with a modern twist.
sustainability